Ken BAKER

Ken Baker is the founder of Roasted Data and a seasoned restaurant finance and operations leader with more than 20 years of experience scaling multi-unit restaurant businesses. He has served as CFO for growing restaurant brands, overseeing finance, accounting, labor strategy, systems, and performance management across complex, high-volume operations.

Throughout his career, Ken repeatedly saw the same problem: restaurants had no shortage of reports or data, but a real disconnect between that information and the decisions being made in the field. Executives reviewed numbers, while GMs were left without clear, usable direction. That gap—between data, reporting, and real-world action—directly inspired the creation of Roasted Data.

Ken brings a pragmatic, operator-first mindset to the company, focused on closing that chasm by translating data into clarity. His mission is to give leaders and GMs the information they need, in a form they can actually use, to drive better decisions, stronger accountability, and more consistent execution.

Founder & CEO

Oleg
Danyliuk

As Chief Technology Officer of Roasted Data, Oleg Danyliuk brings more than 20 years of experience building software products, enterprise systems, and high-performing engineering teams. He is a technology founder and fractional CTO with deep expertise in software architecture, data platforms, artificial intelligence, and turning ambitious product ideas into reliable, scalable systems.

Oleg leads Roasted Data’s technology and product development, working closely with restaurant operators to ensure the platform solves real operational problems—not just technical ones. His approach combines long-term architectural thinking with fast, practical execution, helping the team transform complex restaurant data into clear insights and specific actions.

At Roasted Data, Oleg’s focus is building an intelligent platform that restaurant leaders can trust: one that connects fragmented data, identifies what deserves attention, and helps operators make faster, more confident decisions across every location.

Chief Technology Officer

delaina BAKER

Delaina Baker is a co-founding operator and the strategic force behind Roasted Data, where she brings decades of experience in marketing, brand strategy, and business operations to a company built for clarity and growth. While Roasted Data was founded by her husband, Ken, Delaina plays a critical role in shaping how the business shows up, scales, and connects with its audience.

With a background as a marketing executive and serial entrepreneur, Delaina has built and supported multiple brands across industries—translating complex ideas into clear positioning, efficient systems, and revenue-driving strategies. She is known for blending big-picture thinking with operational precision, ensuring that vision doesn’t live only on paper but is executed consistently and effectively.


At Roasted Data, Delaina oversees marketing, operations, and go-to-market strategy, helping turn data-driven insights into real-world impact for clients who value smart growth over noise.

Chief Operating Officer

Ken Baker is the founder of Roasted Data and a seasoned restaurant finance and operations leader with more than 20 years of experience scaling multi-unit restaurant businesses. He has served as CFO for growing restaurant brands, overseeing finance, accounting, labor strategy, systems, and performance management across complex, high-volume operations.

Throughout his career, Ken repeatedly saw the same problem: restaurants had no shortage of reports or data, but a real disconnect between that information and the decisions being made in the field. Executives reviewed numbers, while GMs were left without clear, usable direction. That gap—between data, reporting, and real-world action—directly inspired the creation of Roasted Data.

Ken brings a pragmatic, operator-first mindset to the company, focused on closing that chasm by translating data into clarity. His mission is to give leaders and GMs the information they need, in a form they can actually use, to drive better decisions, stronger accountability, and more consistent execution.

Founder & CEO

KEN BAKER

As Chief Technology Officer of Roasted Data, Oleg Danyliuk brings more than 20 years of experience building software products, enterprise systems, and high-performing engineering teams. He is a technology founder and fractional CTO with deep expertise in software architecture, data platforms, artificial intelligence, and turning ambitious product ideas into reliable, scalable systems.

Oleg leads Roasted Data’s technology and product development, working closely with restaurant operators to ensure the platform solves real operational problems—not just technical ones. His approach combines long-term architectural thinking with fast, practical execution, helping the team transform complex restaurant data into clear insights and specific actions.

At Roasted Data, Oleg’s focus is building an intelligent platform that restaurant leaders can trust: one that connects fragmented data, identifies what deserves attention, and helps operators make faster, more confident decisions across every location.

Chief Technology Officer

Oleg Danyliuk

Delaina Baker is a co-founding operator and the strategic force behind Roasted Data, where she brings decades of experience in marketing, brand strategy, and business operations to a company built for clarity and growth. While Roasted Data was founded by her husband, Ken, Delaina plays a critical role in shaping how the business shows up, scales, and connects with its audience.

With a background as a marketing executive and serial entrepreneur, Delaina has built and supported multiple brands across industries—translating complex ideas into clear positioning, efficient systems, and revenue-driving strategies. She is known for blending big-picture thinking with operational precision, ensuring that vision doesn’t live only on paper but is executed consistently and effectively.

At Roasted Data, Delaina oversees marketing, operations, and go-to-market strategy, helping turn data-driven insights into real-world impact for clients who value smart growth over noise.

Chief Operating Officer

delaina
Baker