Ken BAKER

Ken Baker is the founder of Roasted Data and a seasoned restaurant finance and operations leader with more than 20 years of experience scaling multi-unit restaurant businesses. He has served as CFO for growing restaurant brands, overseeing finance, accounting, labor strategy, systems, and performance management across complex, high-volume operations.

Throughout his career, Ken repeatedly saw the same problem: restaurants had no shortage of reports or data, but a real disconnect between that information and the decisions being made in the field. Executives reviewed numbers, while GMs were left without clear, usable direction. That gap—between data, reporting, and real-world action—directly inspired the creation of Roasted Data.

Ken brings a pragmatic, operator-first mindset to the company, focused on closing that chasm by translating data into clarity. His mission is to give leaders and GMs the information they need, in a form they can actually use, to drive better decisions, stronger accountability, and more consistent execution.

Founder & CEO

logan whitehouse

As Chief Technology Officer of Roasted Data, Logan Whitehouse is a repeat founder in the restaurant technology space with deep expertise at the intersection of data, product, and applied artificial intelligence. He holds a PhD in Applied AI from UNC Chapel Hill and has spent his career building and scaling early-stage technology companies with a disciplined, product-first approach.

As a technical executive, Logan leads product development and engineering, focusing on lean, agile teams that move quickly without sacrificing quality or long-term vision. His work centers on turning complex data into actionable intelligence for operators.

At Roasted Data, his goal is to build the leading restaurant data platform and recommendation engine in the industry—one that helps restaurant leaders make smarter, faster, and more confident decisions at scale.

Chief Technology Officer

delaina BAKER

Delaina Baker is a co-founding operator and the strategic force behind Roasted Data, where she brings decades of experience in marketing, brand strategy, and business operations to a company built for clarity and growth. While Roasted Data was founded by her husband, Ken, Delaina plays a critical role in shaping how the business shows up, scales, and connects with its audience.

With a background as a marketing executive and serial entrepreneur, Delaina has built and supported multiple brands across industries—translating complex ideas into clear positioning, efficient systems, and revenue-driving strategies. She is known for blending big-picture thinking with operational precision, ensuring that vision doesn’t live only on paper but is executed consistently and effectively.


At Roasted Data, Delaina oversees marketing, operations, and go-to-market strategy, helping turn data-driven insights into real-world impact for clients who value smart growth over noise.

Chief Operating Officer

Ken Baker is the founder of Roasted Data and a seasoned restaurant finance and operations leader with more than 20 years of experience scaling multi-unit restaurant businesses. He has served as CFO for growing restaurant brands, overseeing finance, accounting, labor strategy, systems, and performance management across complex, high-volume operations.

Throughout his career, Ken repeatedly saw the same problem: restaurants had no shortage of reports or data, but a real disconnect between that information and the decisions being made in the field. Executives reviewed numbers, while GMs were left without clear, usable direction. That gap—between data, reporting, and real-world action—directly inspired the creation of Roasted Data.

Ken brings a pragmatic, operator-first mindset to the company, focused on closing that chasm by translating data into clarity. His mission is to give leaders and GMs the information they need, in a form they can actually use, to drive better decisions, stronger accountability, and more consistent execution.

Founder & CEO

KEN BAKER

As Chief Technology Officer of Roasted Data, Logan Whitehouse is a repeat founder in the restaurant technology space with deep expertise at the intersection of data, product, and applied artificial intelligence.

He holds a PhD in Applied AI from UNC Chapel Hill and has spent his career building and scaling early-stage technology companies with a disciplined, product-first approach.

As a technical executive, Logan leads product development and engineering, focusing on lean, agile teams that move quickly without sacrificing quality or long-term vision. His work centers on turning complex data into actionable intelligence for operators.

At Roasted Data, his goal is to build the leading restaurant data platform and recommendation engine in the industry—one that helps restaurant leaders make smarter, faster, and more confident decisions at scale.

Chief Technology Officer

logan whitehouse

Delaina Baker is a co-founding operator and the strategic force behind Roasted Data, where she brings decades of experience in marketing, brand strategy, and business operations to a company built for clarity and growth. While Roasted Data was founded by her husband, Ken, Delaina plays a critical role in shaping how the business shows up, scales, and connects with its audience.

With a background as a marketing executive and serial entrepreneur, Delaina has built and supported multiple brands across industries—translating complex ideas into clear positioning, efficient systems, and revenue-driving strategies. She is known for blending big-picture thinking with operational precision, ensuring that vision doesn’t live only on paper but is executed consistently and effectively.

At Roasted Data, Delaina oversees marketing, operations, and go-to-market strategy, helping turn data-driven insights into real-world impact for clients who value smart growth over noise.

Chief Operating Officer

delaina
Baker